NEW · FIRST STORE OPENS NOV 2026 · TAINAN

Cold brew tea,
made brighter for every day.

E-REN arrives with 32 bottled tea drinks across 6 series: cold brew tea, classic & botanical, fresh milk tea, fruit tea, cloud foam and lemon. Every drink comes in a 700ml bottle, from NT$35.

32 DRINKS6 SERIES700 MLNT$35 FROM
Woman holding a bottle of E-REN cold brew tea at a café
Brand Direction

Not more choices.
Clearer choices.

Six series share one bottle system and a consistent green-and-yellow identity, so finding your drink takes seconds.

01COLD EXTRACTION
02700ML BOTTLED
036 SERIES / 32 DRINKS
04GREEN × YELLOW
E-REN Picks

New to E-REN?
Start here.

★ marks our top recommendations; ◆ marks signature flavors created in-house by E-REN.

E-REN Pick

Ruby Cold Brew Black Tea

紅玉冷萃紅茶

Taiwan's Ruby black tea (No. 18) carries notes of cinnamon and mint. Cold steeping makes it rounder, with a clean finish.

E-REN Pick

Rich Black Tea

醇厚紅茶

Fragrant, full-bodied black tea: the easy everyday bottle to start with.

E-REN Pick

Ruby Black Tea Cloud Foam

紅玉紅茶雲朵奶蓋

Ruby black tea under a silky cloud of milk foam. Cream first, then tea.

Signature Flavor

Peach Cold Brew Oolong

桃香冷萃烏龍

Oolong with a gentle peach aroma. Cold steeping keeps it light and sweet without masking the tea.

Signature Flavor

Peach & Green Plum Oolong

蜜桃青梅烏龍

Sweet peach, tart green plum and oolong, layered into a bottle that stays with you.

Product Families

6 series.
Find your bottle fast.

From pure cold brew tea and fresh milk tea to fruit, cloud foam and lemon, there is a bottle for every kind of day. Tap a series to jump to its menu.

E-REN Visual Stories

Good tea, brighter moments.

E-REN daily refresh campaign
E-REN honey lemon campaign
E-REN cold brew tea lifestyle campaign
E-REN cold brew tea lifestyle campaign
E-REN street-corner store lifestyle scene
Brand Story

Waiting is part of the craft.
Brightness is part of the brand.

Green stands for calm extraction and clean tea character; yellow brings energy and recognition. E-REN doesn't need visual noise to be memorable. Good tea doesn't need to shout; time does the talking.

E-REN bottles, tote bag and brand merchandise
Craft & Packaging

One bottle system,
one stronger brand.

Clear bottles, white caps and the green-yellow diagonal label define the E-REN packaging language: clean, bright, and recognizable at a glance.

Clear PET bottleWhite capGreen / Yellow diagonal
Store Experience

Start with the first store.
Then make the model repeatable.

The first E-REN store opens in November 2026 at No. 10, Sec. 1, Bei'an Rd., North District, Tainan City: a bright green-and-yellow street corner built for easy takeaway and bottled tea on the go. Follow us on LINE for the exact opening date.

E-REN flagship storefront concept
Flagship / Street Store
E-REN compact takeaway storefront concept
Compact / Takeaway Store
Franchise

Build the first store well.
Then turn the method into a system.

Four formats are planned: Mini, Standard, Flagship and department-store kiosk. Figures below are planning ranges and will be refined with real operating data; final terms follow the formal franchise disclosure provided before signing.

MiniUp to NT$1M total
StandardUp to NT$1.8M total
FlagshipUp to NT$2.5M total
Department-store kioskUp to NT$1M total
Franchise feeNT$300K–800K
DepositNT$100K
Royalty2% of revenue
Brand / marketing1% of revenue
Contract3 years
Event Catering

Event drinks can be
part of the brand experience.

For meetings, launches, openings, weddings and VIP receptions, choose your flavors from all 32 drinks and add chilled display, custom labels or branded presentation. Send us the date, guest count and venue, and we'll plan the rest.

CorporateLaunchOpeningWeddingVIP
E-REN bottled teas on ice at a corporate event
LINE